It seems that Virgin Atlantic's New Year's resolution is to re-establish itself as the glamorous airline with the red hot cabin crew.
From the ad, it seems to hark back to a bygone age when air travel was deemed sexy and glamorous, rather than the delay-prone, overcrowded means of getting from A to B that it has become today.
The brick-sized 1980s mobile phone in the ad is amusing - did people really did used to think they looked anything other than ridiculous with such clunky, oversized pieces of plastic clamped to their ears?
But will the ad have its desired effect? Will a bunch of attractive women in red stilettoes encourage people to forget their money worries and fly Virgin in these difficult economic times? Hopefully........
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